Siddhartha Ahluwalia, a seasoned entrepreneur with a decade of experience building SaaS products, has led the digitisation of paediatrician practices with AddoDoc and created Babygogo, a platform that gave parents access to their child's medical history and growth. Following both companies' acquisition, Siddhartha now supports aspiring entrepreneurs in accessing valuable knowledge and resources to grow their ventures.
the neon fund
We are the first to invest in ambitious B2B SaaS Startups
We aim to get our founders to generate $10M ARR. And we leave no stone unturned until this milestone is reached.
Focused on B2B SaaS
We specialize in being the first B2B SaaS investment, from pre-product to pre-idea stages. Our strength is helping founders explore problem statements with potential customers. We also invest in for companies with $1-3M ARR and be like GTM partners to the entrepreneurs, helping them reach $10M ARR.
Anti - FOMO and First Principled
Our investment approach is first-principled rather than being influenced by FOMO. We prioritize making independent decisions and avoid being influenced by other investors in the round. Additionally, we stay away from founders who think name-dropping other investors would persuade us to invest in them.
We don’t just invest in startups, we get invested in them
Access to SaaS Playbooks
SaaS playbooks are often tribal knowledge, so we democratise them for our portfolio companies.
Building a strong brand presence
We help our portfolio put up booths or sponsor third party events
Customer intros across India and the US
We aim to provide 100 customer intros to our portfolio in the first 2-3 years of our partnership
Unlocking networking opportunities
We help host events, roundtables and dinners for your current customers to network with potential customers.
Content and distribution support
We assist in creating a content engine fueled by customer references, essential for word-of-mouth marketing.
Partnerships
Once the $10M ARR milestone is reached, we assist in bringing on partners who will help scale the business further
Our Partners
Some words from our Founders
Partnering with Neon has been a transformative experience for SpotDraft.As owner operators, they tackle key challenges that other investors overlook. They are deeply involved in our business, from connecting us with talent and customers to aligning with our long-term vision. They joined us pre PMF and continue to support our rapid scaling. Proud to have Neon as a key partner, looking forward to creating an even greater impact together in the future.
Shashank Bijapur
Co-Founder & CEO, SpotDraft
As a startup founder, I'm grateful to Sid and the Neon Fund team for their unwavering support during our early stages. They provided us with capital and became our guides, champions, and partners. Neon Fund is not just a believer, but a truly great partner. Their investment goes beyond money-it's an investment in our potential, vision, and journey.
Vijay Rayapati
Co-founder and CEO, Atomicwork
Neon Fund has been extremely helpful to us early stages. Siddhartha works closely with us, providing insights, guidance, and unwavering conviction. Their commitment to understanding and nurturing our vision is outstanding, offering tailored support and resources. We have a strong working relationship and consider them not just partners but friends.
Karthik Jagannathan
Founder, Gallabox
Siddhartha and the team have been incredibly helpful. As former founders themselves, they understand the challenges and support that founders need. Neon's process is quick and fair, and they were open to suggestions when we had to push back on certain matters. Overall, they are a friendly fund that I highly recommend to all startups.
Krish Sirdhar
Co-Founder & CEO, KNOW
We have had a great experience since then. Sid is always there to help us either on hiring or GTM or any other doubt under the sun. He is always thoughtful, proactive and founder first. Other partners are equally supportive in opening their networks to us whether it be for customers or investors. I have thoroughly enjoyed working with them in the last few months.
Kriti Arora
Co-Founder & CEO, Mantys
We have been fortunate to partner with Neon Fund. Siddhartha is one of the most resourceful people I have met. He and his team have helped us in connecting us with relevant people, developing our GTM strategy, and hiring top talent. If you are considering starting a Saas venture, get in touch with Siddhartha. He has a wealth of experience and knowledge that can help you succeed.
Sachin Jain
Founder, Requestly
It's been great working with the fund. As entrepreneurs themselves, Sidhartha and team possess a lot of founder empathy and are always looking to help you reach the right milestone. Especially during big decisions, the support they provide is unparalleled and founder's first.
Divyaanshu Makkar
Founder, Sourcewiz
Have an idea to pitch to us?
We are raising our Fund 3 of $50 Million. To become an LP, Get in touch!
The fund is head quartered in the US. We are registered as a Limited Partnership in Delaware.
We invest from pre-seed to pre-series A.
We invest only in B2B SaaS including Developer tools, Developer Infrastructure, Horizontal SaaS, Vertical Saas.
We like to invest $500,000 as the first cheque in each company. However if the company is raising less than $500,000 as their first round, we can invest between $100,000 - $500,000 to lead the first round in the companies
- We assist our portfolio founders in achieving $10M in annual recurring revenue (ARR) within 3-5 years of our investment.
- We serve as Go To Market partners specifically for the US Market.
- We help with demand generation, inbound and outbound sales, branding, and marketing in the B2B SaaS industry.
- We provide support in hiring the appropriate individuals for customer support, sales, and marketing roles.
We have partnered with institutional venture capital funds and SaaS founders from India and the US.
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Siddhartha Ahluwalia
Siddhartha Ahluwalia, a seasoned entrepreneur with a decade of experience building SaaS products, has led the digitisation of paediatrician practices with AddoDoc and created Babygogo, a platform that gave parents access to their child's medical history and growth. Following both companies' acquisition, Siddhartha now supports aspiring entrepreneurs in accessing valuable knowledge and resources to grow their ventures.