Samay Kohli is one of the few founders from India to build and scale a company to $100M ARR. Today, the company he built from scratch, GreyOrange, is a leader in supply chain and warehousing software, known for optimising warehouses and stores through AI-driven robotics and software.

Samay also led the development and global rollout of GreyMatter, GreyOrange’s AI-powered fulfilment and logistics optimization product, which was implemented by several Fortune 100 companies across 12 countries, revolutionising efficiency in the logistics sector.

With his second startup, Budy, Samay aims to redefine the future of building and implementing software at enterprises.

Through his experience growing GreyOrange, Samay observed that rapid scaling often brings chaos, which companies try to manage through systems and processes.

However, these solutions tend to add complexity rather than simplifying things. In large enterprises, implementing even standard software modules—like Tableau or making changes in Salesforce—can stretch from six months to two years. Despite this time investment, businesses frequently fail to see the ROI, and the software isn’t adopted as intended.

This happens because people and their objectives are constantly shifting. They can’t afford to wait for software implementations. In the meantime, employees resort to makeshift solutions—creating new Slack channels, holding weekly Zoom calls, or adding tens to hundreds of SaaS applications.

But these apps are limited in scope and don’t fully integrate with each other, leading to further complexity as the organisation scales.

Samay recognized that businesses need the ability to quickly develop software with custom workflows, and AI presents a groundbreaking opportunity to make this both affordable and efficient.

As Samay shared his vision with me, he mentioned, “doing custom implementations to adopt a SaaS product to your needs is not bad!. The issue is it takes too long, costs too much, and often doesn’t solve the problem. Why not use AI, along with human expertise, to write it 5x faster, at better quality and cost? Making custom workflows/code isn’t a flaw—it’s a feature. It allows enterprises to adapt to their needs.“

Budy takes a different approach to software implementation. It cleans up outdated settings, provides recommendations for approval, and works alongside you to enhance your workflows. Unlike traditional implementations, Budy focuses on addressing the underlying reasons for installing the software, ensuring it truly meets your business needs.

The vision of Budy is to create professional services AI agents that can assist and work with humans in the loop.

In the recent Ramp report on Top SaaS vendors in the category of ‘Biggest percentage change in new customer count,’ Cursor, Flow.ai, and Replit were the top three—all being AI software development and deployment platforms. This clearly demonstrates the appetite of enterprises for leveraging AI to build software fast.

At Neon, we believe that the highly manual and frustrating process of software deployment at large organisations is ripe for disruption with AI. We are confident that Samay, with his vision, expertise, and unique approach, will redefine enterprise software implementation.