The future is already here, but as William Gibson famously noted, it’s not evenly distributed.

A visionary founder sees that future and pulls that future into the present and distributes it at scale. And changes the status quo.

We’ve all been in sales meetings, listening to scripted pitches, wishing the salesperson truly understood what matters to us.

Amar, co-founder of Humantic AI, realized that when it comes to sales, everyone talks about helping sellers sell. But no one is talking about helping buyers buy. Traditionally, sales have been about me-first selling – my quota, my products, my services. Amar knew the future had to be different.

Amar has been working on making software smart and humanising interactions in a very transactional world for close to a decade.

He knew sales had to evolve in a world where it has become increasingly easy to spam. The market is full of sales tech tools focusing on improving sellers productivity to help them sell more. But have those tools really addressed the fundamental challenges of building trust and connection?

None of these solutions truly address the human element of selling. No matter how many GenAI sales tools come into the picture, the truth will always remain PEOPLE BUY FROM PEOPLE and not from machines.

Today’s buyer is savvy. They can almost smell through Me-First sellers. But there are successful sellers who play the game differently. They are the Buyer-first sellers. They genuinely try to understand buyers’ needs and their wants. They speak their language. They build trust.

This new world of sales is less about the hard sell and more about genuinely understanding the buyer. The new world is a buyers’ world and more driven by how strongly sellers improve their buyers’ experience.

It’s about building long-term partnerships, not just transactional relationships. It’s about laying a strong foundation of trust and understanding. It’s knowing that for large B2B sales cycles, buyers need to feel understood and valued first.

Humantic AI’s Buyer intelligence product is the manifestation of this mindset. It provides salespeople with previously impossible insights that help them connect with buyers on a personal level. Or as their rap song puts it, “Build a strong connection like you’re talking to a pen friend.” (Yups, they are smart and cool.)

Unlike traditional tools, Humantic AI’s buyer intelligence product assists sellers at every stage of the sales process, from targeting to closing. It predicts individual personalities, guiding salespeople in crafting tailored pitches. It focuses on who and what to target, customizing the approach for each prospect.

With AI hype everywhere, businesses are skeptical of “one more AI tool.” Humantic approaches this by focusing on outcomes rather than features. Rather than limiting itself to automating workflows, it delivers results like higher win rates and faster deal cycles.

It understands that large enterprise B2B sales are not about selling to a company but selling to a team of people within that company. On average, a B2B purchase involves 6-10 decision-makers, each processing 4-5 pieces of critical information.

Here, Humantic AI helps teams by providing buying committee maps and attendee insights, giving them a 360-degree understanding. This way sellers can personalize their pitch, run tailored demos, manage multiple stakeholders, and handle buyer objections effectively.

Humantic AI’s unique approach is the reason today it is being used by Fortune 500 organizations, which includes AWS, Nextera Energy, McKinsey, PayPal, and startups like Domo, AcuityMD, and GitLab.

Humantic AI’s proprietary behaviour prediction model is at the cutting-edge of AI, psychology, and large-scale data and is changing the way sales is done. The combination of AI models, richer data, and a growing acceptance of the importance of human elements in sales makes this the perfect moment for Humantic.

Amar says “Everyone wants more revenue, and that totally makes sense, but there are two ways to get more revenue. By helping sellers sell more and by helping buyers by more!! We are solving the second one. We are not just a tool. We are a movement.”

At Neon, we love founders who are not chasing the hype but are actually building for solutions that can make a real impact.

Buying decisions are made by people; similarly, changing the status quo decisions are made by people. It is made by the founders, who manifest this discontent with the way things are done through their startups. By changing the rules of the game and not by building a slightly better version of something that already exists..

We believe Humantic is a game changer and is well on its way to establish itself as the leader in the humanizing sales process. We are proud to back Amar and team Humantic to solve a large and complex problem, sales becoming buyer-first and relationship-driven, through truly innovative solutions and a missionary zest.