The first principle of building a startup is the founders’ ability to feel the pain of customers in the same way as a customer feels.

Arpita Kapoor and Mohit Rangaraju, co-founders of Mysa, while building their first startup Mech Mocha (later acquired by Flipkart), experienced firsthand how finance operations become a major pain point as a company scales. At Flipkart, Arpita saw the same thing when she built a lending program for D2C brands – businesses struggling to keep their finances in order.

They noticed that financial operations—such as keeping track of payments, reconciling bank transactions, managing invoices, and ensuring compliance—were manual, error-prone, and time-consuming. While the company seeks order(and growth) finance operations drag it into chaos. Every day becomes a battle with disconnected systems, manual reconciliations, and compliance headaches.

Imagine running an ice cream shop where your ingredients and tools are scattered everywhere. Your ice cream base is in one freezer, toppings are stored three blocks away, and your waffle cones are made in a different building altogether.

Most of your time would be spent running between locations, checking inventory across different places, and coordinating deliveries. You are focusing on how to put stuff together instead of focusing on what flavours customers like, what should be the texture of the cream etc.

Unfortunately, that’s how most growing businesses manage their finance operations today – disconnected banking, accounting, and financial systems that don’t talk to each other. Existing solutions are rigid, need heavy customization and don’t understand Indian business complexities like GST and TDS.

This causes:

• Endless reconciliation loops where finance teams have to manually match transactions.
• Misalignment between accounting, banking, and financial systems.
• Money loss & fraud risks due to weak control mechanisms.
• Overworked finance teams handling repetitive manual tasks.
• Delayed reporting, leading to poor cash flow decisions.

It may seem like a very niche problem, but most growing businesses actually grapple with this every hour of every day. By 2031, over a million mid-sized companies in India will need automation for finance workflows.

Stricter compliance requirements, rapid digital adoption, and the need for real-time financial visibility makes it a problem that needed to be solved yesterday. And the business which don’t make automation a core part of their workflows will risk inefficiencies, compliance penalties, and missed opportunities.

Arpita and Mohit found that the root of the problem is the lack of a single source of truth. As traditional financial softwares do not sit at the source of transactions.

They realised that rather than building another point solution they need to approach it from an angle that others have missed.

Mysa’s solution is a unified finance and banking platform that brings everything together – from bill collection to tax compliance and payment execution – into a single system. By integrating banking, finance operations, and accounting, Mysa eliminates problems at the source.

Mysa’s approach includes four key innovations:

1. Smooth Ingestion & Auditable Approvals

• It automates bill collection and approvals via Email bots and Slack bots.
• Ensures every payment has a clear audit trail, reducing the chances of fraud or error.

2. Smart Scanning & AI-Based Financial Intelligence

• Uses AI to scan invoices, ensuring compliance with Indian tax laws (GST, TDS, RCM).
• Runs 22+ validations to flag issues like duplicate payments and tax penalties.

3. Frictionless Banking

• Mysa provides a smart business bank account that integrates seamlessly with its platform.
• Automates vendor payment updates and enables banking on-the-go via a mobile app.

4. AI Accounting

• Automates bookkeeping, reducing the need for large finance teams.
• Eliminates manual reconciliation by ensuring data flows smoothly from invoice to payment.

In the age of advanced AI it’s not just about automating. It’s about building a system that deeply understands the nuances of running and scaling a business. It’s about giving real time insights to entrepreneurs and business leaders and freeing them up to focus on strategic initiatives.

Arpita and Mohit have created a whole new way for businesses to manage their finances. Mysa is like a self-driving car for financial management.

Old System (Manual Finance Processes)

• Like driving a car manually, constantly checking mirrors, pressing the brakes, and shifting gears.
• Finance teams manually enter data, reconcile bank transactions, and double-check tax compliance.
• Slow, error-prone, and exhausting.

Mysa (Automated & Integrated Finance System)

• In a self-driving car, you set the destination, and the car takes care of acceleration, braking, and navigation.
• Mysa automates approvals, tax calculations, and reconciliations, allowing finance teams to focus on strategic decisions.
• Faster, smoother, and highly accurate.

Today, Mysa saves their customers over 1000 hours annually by automating approvals, bill reviews, accounting, and payments. That’s the reason why customers use words like “seamless, quick, magical, neat” to describe Mysa. Words you rarely hear when people talk about a finance solution.

At Neon, when we evaluate a company, we check if the founders have a bold vision and can build a stellar team to execute the vision. At Mysa, Arpita and Mohit have built a team which combines the nimbleness of a startup with the experience of seasoned professionals. Their tech leader Ashutosh brings deep fintech expertise from Myntra and Cred, while Mohit Jain brings critical banking insights from his time at CITI and Axis Bank.

We are living in times of huge change and the companies which can build for this fast changing world now will be writing the future. With their deep understanding of customer pain points and a stellar team to execute, Mysa is perfectly positioned to build the future. We are proud to partner with Mysa as they build the future of business finance.

Curious how that ice cream shop solved its challenges? See Mysa in action