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Episode 23 / July 15, 2019

Raja Ganapathy, Co-Founder Spring Marketing Capital & ex-CMO Sequoia Capital India

hr min

Episode 23 / July 15, 2019

Raja Ganapathy, Co-Founder Spring Marketing Capital & ex-CMO Sequoia Capital India

hr min
Listen on

 

 

 

Raja Ganapathy is the Managing Partner and Co-Founder of Spring Marketing Capital, a skin in the game marketing capital firm that partners with founders to offer capital & marketing expertise.

Raja has been ex-Chief Marketing Officer of Sequoia Capital India and has delivered some of the biggest marketing campaigns like BYJU’S.

Why should you listen to the podcast ?

– If you would like to know success story behind the marketing campaigns of Byju, Cars24, Epigamia ?

– What power can celebrities bring to your brand ?

– How did Byju team and Raja came up with the idea bringing the king of bollywood Shahrukh Khan in Byju marketing campaigns ?

– The process that goes behind creating Wow and Viral marketing campaigns

– Raja’s journey as a investor in Startups and his 10 year stint in Sequoia India as Chief Marketing Officer

– What’s the new term on the block coined by Spring marketing capital. How Raja, Arun, Vineet and their team are creating magic by marrying marketing and capital for young startups.

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