Episode 36 / October 24, 2019

Shalini Prakash, Co-Founder and ex-Venture Partner 500 Startups

hr min

Episode 36 / October 24, 2019

Shalini Prakash, Co-Founder and ex-Venture Partner 500 Startups

hr min
Listen on

About the Episode




Shalini started as a Venture Partner in the Venture Capital Ecosystem with 500 Startups in 2015.

Post which later she started her own Rewards & Loyalty based product in early 2019.

In this podcast, Shalini shares, the investment philosophy & thought process practised by her at 500 Startups.

Notes –
00:20 – Unusual for a VC to become an Entrepreneur
01:30 – How did your life shape up your background?
02:30 – How did 500 Startups happen?
03:20 – Purpose in life as a VC & Now as an Entrepreneur
04:17 – (Solving the fragmented rewards space)
05:15 – Profiling a Customer
07:16 – Building an Ecosystem of Players
09:38 – Teaming up with Cofounder – Amit
10:25 – Key learnings at GSF as an Investor
12:20 – Wave of Financial Startups
13:40 – Investment Strategy at 500 Startups
17:24 – “In early stages folding of Companies is very common, 40-50% close in first 2-3 years”
19:50 – “Sometimes your hypothesis is wrong & sometimes it’s not well executed”
23:01 – Four things I learnt from the mistakes of Startups we invested in!

P.S.I would like to give shoutout to my friend Swayam Prabha, who is the founder of Divine Rejuvenation.

I signed up for Divine Rejuvenation wellness class online. It was 30 min session where the instructor uses state of the art bio-energetic tool for your physical, emotional and mindful well being.

I had one of the most deep sleep that day and next day my meditation session was wonderful.

For 100x Entrepreneur listeners they have launched a special one time 30 min session at 100% discount. Use the code “100X” while signing up on

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