Now, everyone’s talking about building AI harnesses and context layers. Kashish has been building these for years and Hightouch has now reached a stage where they are challenging giants like Adobe and Salesforce while crossing $100M in revenue.

In this episode we discussed how and why LLMs like ChatGPT and Gemini are failing marketing teams at enterprises, why marketing is a coding problem, what makes a harness “ thick”, why it’s a CEO’s job to be Chief Pipeline Generator in early years, controversial decisions that worked perfectly for Hightouch and why now is the time for 100x Marketer.

Listen to the episode to look into the future of marketing.

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