In enterprises, people live with problems. They want less complexity and more productivity. But, the use of many B2B SaaS tools worsens this issue by adding more processes.
So how do you build Enterprise SaaS in 2024?
You need a laser-sharp focus on the stakeholders’ lifecycles and workflows within an enterprise. In a single enterprise, you may have from 5 to 30 stakeholders. How do you get them on the same page by singling out a simple problem?
One way to do this is to pick an existing problem, like ITSM tools, and build a different and better product.
Another way that developer tool companies discovered where individual licenses were free and team plans were paid. Once engineering teams in an enterprise began using such tools, the procurement department followed suit to streamline purchasing. This is precisely what Requestly, Postman, and Hasura did.
However, if problem discovery in an enterprise is hard, aligning stakeholders is the hardest because everyone has their different motives and intents. Each one of them wants to move forward or get promoted and is grappling with a different set of problems. BUT each one of them wants less processes.
In this decade the tools which can ELIMINATE old processes and REDUCE workflows can only help enterprises be more streamlined with less exposure to many SaaS tools.
Siddhartha Ahluwalia
Siddhartha Ahluwalia is the Managing Partner at Neon Fund and host of The Neon Show, one of the top business podcasts focused on the India-US startup ecosystem. He previously founded Addodoc (a B2B SaaS CRM for pediatricians) and Babygogo (a healthtech startup acquired by Sheroes). He later worked at Prime Ventures and led the SaaS Ecosystem at AWS India before starting Neon Fund. With deep expertise in 0-1 startup building, he helps founders scale B2B SaaS companies in the US from $0 to $10M ARR.
