4 Jul 2024
Opinion

2 Min Read

How Do You Build Enterprise SaaS in 2024?

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In enterprises, people live with problems. They want less complexity and more productivity. But, the use of many B2B SaaS tools worsens this issue by adding more processes.

So how do you build Enterprise SaaS in 2024?

You need a laser-sharp focus on the stakeholders’ lifecycles and workflows within an enterprise. In a single enterprise, you may have from 5 to 30 stakeholders. How do you get them on the same page by singling out a simple problem?

One way to do this is to pick an existing problem, like ITSM tools, and build a different and better product.

Another way that developer tool companies discovered where individual licenses were free and team plans were paid. Once engineering teams in an enterprise began using such tools, the procurement department followed suit to streamline purchasing. This is precisely what Requestly, Postman, and Hasura did.

However, if problem discovery in an enterprise is hard, aligning stakeholders is the hardest because everyone has their different motives and intents. Each one of them wants to move forward or get promoted and is grappling with a different set of problems. BUT each one of them wants less processes.

In this decade the tools which can ELIMINATE old processes and REDUCE workflows can only help enterprises be more streamlined with less exposure to many SaaS tools.

Siddhartha Ahluwalia

I am Managing Partner at Neon Fund, B2B SaaS Fund investing in pre seed and seed stage B2B SaaS companies built by Indian founders and building for US Market. I am also host of Neon Show podcast, which I & Nansi started in 2018, one of the most listened podcast in the Indian Startup Ecosystem. I started Adddodoc, B2B SaaS CRM for Pediatricians in 2012, which got acquired by Sheroes in 2017. In 2019 I worked for VC firm Prime Ventures and in 2020 I worked for Amazon Web Services as the Head of SaaS Ecosystem for India for Startup BD India team My skills are starting companies from 0-1, and Go to Market in the US for B2B SaaS startups from 0 to $10M ARR is my forte. We are the only few VC funds globally that are practitioners of GTM ourselves.

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