Everyone is talking about how B2B SaaS is overcrowded, and for every problem, there are 100 solutions out there.
What folks don’t realise is that riches lie in niches.
When all large categories are built, there are many categories of one.
For example, there are 100s of Customer Relationship Management (CRM) tools out there, but building for verticals might be the best strategy you can adopt right now.
I don’t remember the largest CRM tool for the construction industry or even in construction, the CRM for modular construction. Super Verticals SaaS would be the right market for founders to attack right now, and going into verticals, which are the most boring ones, such as manufacturing, textile, construction, oil and gas, and many others.
~You~ need domain expertise to build for these verticals, so your first step is to get a co-founder who has spent 10/20 years in technology in these verticals.
Similarly, other areas to explore are in Cloud Services. Amazon Web Services has more than 200 services/products. If you pick one of those services and build a better tool than AWS, you would get a mind share of so many developers.
Siddhartha Ahluwalia
Siddhartha Ahluwalia is the Managing Partner at Neon Fund and host of The Neon Show, one of the top business podcasts focused on the India-US startup ecosystem. He previously founded Addodoc (a B2B SaaS CRM for pediatricians) and Babygogo (a healthtech startup acquired by Sheroes). He later worked at Prime Ventures and led the SaaS Ecosystem at AWS India before starting Neon Fund. With deep expertise in 0-1 startup building, he helps founders scale B2B SaaS companies in the US from $0 to $10M ARR.
