Context has become one of the busiest categories in AI. Every CIO now wants context Engine. Every legacy data catalog and knowledge graph platform has started calling itslef a “context platform”. At the same time reports say that 60% of CEOs say they’ve got $0 benefit from AI.

To understand the nuances, on this episode we have Prukalpa, Founder of Atlan. Atlan started solving this problem back in 2020, long before it became the hottest category. And today it counts 20% of the Fortune 500 as customers with an 85% competitive win rate.

Prukalpa explains how context for agents requires knowledge, expertise, and norms, why Gartner’s “context is king” made the category hot but also created confusion in the market, and why companies now treat context as strategic IP.

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